Three Assets Any Business Needs to Master In Order to Survive in Today’s World
The business world of today is far different from that of yesterday. There are more businesses across the country than ever before with the internet freeing consumers from geographic constraints that would have limited their selection. In a word, today’s consumers have choices; here are three areas where small businesses should focus on in order to improve themselves.
Improving Customer Service
The internet gives us more ways than ever to communicate with one another and while this may work best for some consumers, it helps to give your customers choices. Heavily recorded service calls and answering machines are counter-productive to customer service on the phone, as many consumers are calling for a personal experience. Growing businesses should consider outsourcing their customer service to a professional answering service, so that businesses can keep customers happy while dedicating themselves strictly to business.
Advanced Marketing Strategies
Advertising is crucial to sales; distinguishing between outbound and inbound marketing is vital, although many small businesses lack a dedicated marketing team composed of professionals. There are a number of marketing firms that are dedicated to getting the word out on your company through a number of different means including telemarketing, commercial broadcasting, and digital marketing solutions depending on what your business is looking for. Businesses looking to make sales over the web can benefit the most from hiring a marketing firm.
Investing in Employees
Many business owners become so busy with looking towards their sales that they forget to pay attention to the team responsible in-part for making it happen. Half of all employees state that benefits are one of the most important reasons why they stay with their current company, yet only 59% of small businesses offer employee benefits like paid sick leave to their full-time employees and even fewer offer any part time employee benefits. Small businesses who invest in their employees increase employee happiness, retention, and productivity — these are all vital to the longevity of any growing business, which is why 57% of companies plan on upgrading their web based software for human resources. Human resources software solutions allow businesses to easily manage payroll, benefits, and employee information all within a coherent easy-to-understand system. Web based software for human resources are already being used by thousands of businesses across the globe: make sure your business attracts customers and employees alike.